The Better Cotton Initiative (BCI) has announced that representatives of German sportswear brand Adidas, Indian yarn supplier Anandi Enterprises, agricultural non-profit Pesticide Action Network and US cotton organisation Supima have been elected to its council. The BCI Council is the organisation’s highest decision-making body and has direct influence on its strategy to make global cotton production more sustainable. New representatives will have their say in determining BCI’s strategy for the next ten-year period, in which the Swiss NGO predicts “a major shift” for economic, social and environmental sustainability indicators.

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