Bangladesh’s apex apparel makers’ body the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) has recently called for stepping up diplomatic efforts with the view to expand Bangladesh’s apparel market, especially with a focus on France.

The President of BGMEA Faruque Hassan stressed the same when he called on the Bangladesh Ambassador to France Khondker M Talha at the embassy in Paris to deliberate on ways to strengthen trade ties with France even as he reportedly discussed the existing and future challenges for the country’s apparel industry and the ways in which Bangladesh could sustain trade competitiveness in the European market even after the LDC graduation.

The BGMEA Chair further sought the embassy’s cooperation in identifying trade potential pertaining to Bangladesh’s RMG exports as well as other promising industries, in the French market even as he informed Khondker M Talha of the industry’s goal to move ahead with high-end products.

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