Celebrate 151 years of Blue Jeans with Cotton Incorporated’s Recycling ProgramCotton Incorporated encourages consumers to commemorate the 151st anniversary of the birth of blue jeans, an iconic symbol of American fashion and innovation. One way to participate is recycling cotton denim, and learning more about circularity of cotton and it uses beyond fashion. So, on this special occasion, we encourage readers to participate in our nationally recognized Blue Jeans Go Green ™ program.