The Hon’ble Union Minister of Textiles and Woman and Child Development, Smt. Smriti Zubin Irani launched the first-ever Indian Cotton Brand and Logo “Kasturi” on the 2nd World Cotton Day being celebrated world-over. The Hon’ble Minister said, “India’s premium Cotton would now be termed as ‘Kasturi Cotton’ in the world cotton trade and will be famous for its Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness”. She was speaking at the Webinar jointly organised by Confederation of Indian Textile Industry (CITI), The Cotton Textile Export Promotion Council (TEXPROCIL) and The Cotton Corporation of India Ltd (CCI), along with Ministry of Textiles on the theme of “NEW-LOOK COTTON”.