SUPERFINE has been the pioneer in computerised embroidery since 1989. Catering to the needs of garment manufacturers and exporters for more than 25 years. Their office and factory are spread over 20000 sq. ft. They have installed over 2000 embroidery machines in India and have been a trusted distribution partner for nearly three decades, having their head office in Tirupur.
Superfine specialises in distribution channel management for new machines, embroidery customisation and designing solutions, contract embroidery order execution, maintenance & services for machines, annual maintenance contracts, reconditioning and sales of used machines.
With over 1000+ long-term clients and industry connections all over India, Superfine has tie-ups with financial institutions for providing channel financing to customers and also with apparel trade organisations. Superfine is well connected with various government agencies in India to facilitate various trade promotion and subsidy schemes and also to position embroidery as a means for employment creation and women’s empowerment.
Superfine is a professionally managed organisation with a strong leadership team consisting of professionals across garmenting and other industries as a part of the advisory team. A team of over 50 trained employees manage our sales and service operations with strong SOPs and IT systems in place for managing operations.
Key Trends and Opportunities in the Indian Market
The Indian embroidery industry has a positive outlook, with significant potential for growth and expansion in the coming years. By leveraging technological advancements, focusing on customisation and personalisation, and promoting the export of Indian embroidery, the industry can continue to thrive and contribute to the Indian economy. The market size of Indian embroidery is slated to be approximately 100 million US dollars per annum and increasing at 20% YOY.
The demand for embroidery is increasing, particularly for personalised and customised products, driven by the rise of handmade and DIY movements. New embroidery machines, including digital and multi-needle machines, are improving efficiency and accuracy and reducing production time. The growth of the Indian textile and apparel industry is a major driver for embroidery demand, as more and more garments are incorporating embroidery. India is a major exporter of embroidered textiles, with destinations including Italy, France, United States, and UK. The market for Indian embroidery exports is also expanding.
CBL – a leading brand from China
CBL has been one of the top 3 manufacturers in China since 1996. CBL owns a strong technical team for timely and efficient technical support. Their embroidery machines are built with super high-quality parts, and their machine performance life is longer with higher production and lower maintenance costs.
CBL’s vision for India is to be the preferred embroidery machine of choice for Indian apparel manufacturers and to become among top embroidery machine suppliers in India. The intention is to establish the products in new high-growth market segments and take a multi-segment approach to attract customers from various industries for whom embroidery can be a value addition.
CBL’s brand promise is to position its products at a highly competitive price point, thereby providing a huge return on investment advantage to its customers. CBL strives to provide sharp and exquisite embroidery output and to provide maximum efficiency and high productivity for its employees. The high-quality patented parts, made in Japan ensure extreme durability and minimise the maintenance cost for customers.
CBL also plans to be very innovative in its go-to-market strategy in India by establishing a strong distribution and support network across India. The key pillars of marketing are to leverage the digital revolution in India and to maximise the sales using e-commerce and digital platforms. Strong value added services like channel financing/credit options, annual maintenance contracts, original part sales and refurbished products would go a long way in establishing CBL as one of the pioneers in the embroidery industry in India.
CBL Launch at GTE 2025
Garment Technology Expo 2025 is South Asia’s largest and most comprehensive garment technology show and was conducted as a part of Bharat Tex 2025, which was supported by the Ministry of Textiles, Government of India. CBL Superfine had one of the largest stalls in the exhibition, and multiple machines, including chenille, tufting, laser cutting, sequence & beads and high-speed flatbed machines, were on display.
The honourable Union Minister of Textiles Shri Giriraj Singh visited our stall, and appreciated the CBL-Superfine team for state-of-the-art products on display. He had further discussions on how to position embroidery machines for generating employment opportunities and enabling women empowerment in India. Over 15,000 people attended the event, and we got multiple enquiries for different products.
