Coloreel and D-house recently announced that they have entered into an exciting partnership; demonstrating and offering Coloreel’s ground-breaking instant thread colouring technology for creative and sustainable embroideries through D-house’s design and technology centre for fashion brands in Milan, Italy.

Together, Coloreel and D-house bring trusted expertise across the textile and embroidery industry and demonstrate a commitment to sustainable, creative and innovative technologies and responsible innovation. Through the partnership, D-house and Coloreel will be able to offer clients projects exploring how to utilize the Coloreel technology for creative and sustainable embroideries, helping brands to find the way towards more sustainable manufacturing.

Visits and demonstrations at D-house are available through appointment. Customers, designers and fashion brands will be able to experience D-house capabilities and Coloreel technology on September 7th in Milan, during D-house open house. D-house and Coloreel will also co-exhibit on selected industry trade fairs, starting with Lineapelle in Milan on September 22nd to 24th.

Loreto di Rienzo, Technology Ambassador Dyloan commented, “D-house is all about technology and sustainability, we are always on search for new sustainable technologies such as Coloreel”

Torbjörn Bäck, CEO Coloreel Group added, “The D-house partnership is a great opportunity for Coloreel to demonstrate our technology and for the fashion world to learn how to enhance consumer experience and perception of their brands through a new level of modern, creative and sustainable embroideries. D-house location in the center of Milan, Italy, and their expertise in running design projects will provide a perfect hub for different customers to experience the Coloreel technology hands-on.”

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality colouring of textile thread on demand, unlocking a world of potential. They use their technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.

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