Crystal Denim, a subsidiary of the Crystal International Group, has announced a partnership with digital solutions provider Browzwear as it looks to leverage the latter’s VStitcher 3D design platform.
Browzwear’s technologies are used by brands and manufacturers as they offer photorealistic experiences of fabric and garment renderings, which in turn help design teams minimise errors and subsequent returns whilst hastening the time to market.
“Crystal Denim and Browzwear share the commitment to transforming the fashion industry and leveraging technology to help businesses do better economically while doing so environmentally as well,” said Hanan Lifshitz, VP of product at Browzwear.
Design technologies like Browzwear’s VStitcher are growing in popularity as the accurate product renderings they can produce enable various teams to collaborate on a single, digitised file.
What’s more, when compared to traditional sampling – a practice in which material swatches are exchanged between various parties – digital solutions can help companies develop collections in a fraction of the time whilst mitigating risk due to the realism of designs.
Only recently, Browzwear adopted Epic Games’ 3D computer graphics game engine, known as Unreal Engine, to improve the clarity of renderings on software such as the VStitcher.
Used to power popular video games such as Fortnite and Grand Theft Auto, the Unreal Engine can reportedly generate visualisations on par with cinematic CGI in the 3D window as the garment is being created.
With the increased clarity of garment details and the addition of accurate shadows on still images, turntables and animations, the 3D renderings will serve as accurate digital twins suitable for showcasing and merchandising, opening new opportunities for fashion businesses to operate more efficiently and sustainably using 3D.
Crystal’s utilisation of VStitcher is expected to benefit its denim division’s sustainability push, streamlining design and reducing the resource use traditionally associated with sampling.
“In an industry as challenging as fashion, Crystal Denim’s willingness to share tools and technologies with others has conveyed a competitive edge and a testament to their ambitious goals. We look forward to working closely with the company to catalyse the changes the world needs.”
