Crystal International Group Limited’s denim division has taken shaping innovation for stretch denim to the next level. The division, Crystal Denim, just launched its revolutionary “Smart-Fit” denim jeans, the new collection of shaping jeans. Inspired and driven by a sense of purpose to create the “perfect jeans” for all, Crystal Denim partnered with industry pioneers including Advance Denim and LYCRA, to create a collection of nine jeans that seamlessly blend comfort, impeccable style, and body-enhancing features, with the adoption of LYCRA’s FitSense® denim technology.
Leveraging the 3D virtual technology during the design and product development process, Crystal Denim has conducted extensive analysis on the pressure points exerted by jeans on different body parts, such as tummy, waist, and thighs. The analysis allowed designers to create curvy engineering details that contour and shape diverse body types, while strategically activating stretch control areas for optimal effects. The development of the “Smart-Fit” jeans involved hundreds of trials and tests to control stretchability across various fabrications, washes and finishes, achieving the ultimate precision. Crystal Denim’s team of experts fine-tuned every parameter which might influence stretchability to strike a perfect balance between comfort, durability and shaping functionality.
“We feel excited to introduce the “Smart-Fit” jeans collection. This new move is the embodiment of our dedication to continuously refining the definition of “perfect jeans”, which should be empowering the customers to embrace their unique shapes and radiate confidence, while wearing the jeans with ultra-comfort throughout the day,” said Miles Lam, Assistant General Manager at Crystal Denim.
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