Denim Première Vision, the leading event for the international denim industry, returns to Milan at Superstudio Più on May 20 and 21, 2026, for its 9th Milanese edition, under the patronage of the Municipality of Milan. It will feature strategic partnerships with Istituto Marangoni and the CBI, as well as the unveiling of Autumn-Winter 27-28 trends. The event reaffirms its role as an industry catalyst by bringing together over 60 elite exhibitors from around the world, with strong representation from Italy and Japan.
BUSINESS DYNAMISM & STRATEGIC RETURNS
This edition is characterized by a renewed offering, featuring 10% new exhibitors and the return of global leaders such as the American manufacturer Cone Denim and India’s Arvind Limited. The sourcing spectrum is also expanding with the first-time participation of Pakistani accessory manufacturer Jawaid Bross, ensuring a comprehensive premium offer: 60% denim mills, 20% garment makers, and 20% accessories and technology and service providers.
EDUCATION AND KNOWLEDGE-SHARING AT THE HEART OF THE EVEN
The show is strengthening its partnership with Istituto Marangoni Milan to support the next generation of talent.
Technical Immersion: Four exhibitors (Isko Luxury by PG, Advance Denim, Officina39, and Tonello) will host exclusive sessions within the school.
Central Pavilion: Students will showcase their creative research at the heart of the exhibition.
Forward-looking Perspective: On May 21 at 1pm, student Lolie Bernard will present her vision, “What if this was enough?”, exploring authenticity and emotional honesty in design.
CIRCULAR ECONOMY & ECOLOGICAL TRANSITION
Denim Première Vision’s commitment to eco-responsibility reaches a new milestone through a collaboration with the CBI (the Dutch government agency). The “Circular Apparel Tunisia” project will be highlighted, showcasing the support provided to 18 Tunisian companies transitioning toward circular production in compliance with European market requirements.
REDEFINING BLUE: ADVANCING SUSTAINABLE DYEING WITH CHLORIS
Among the key collaborative initiatives presented at Denim Première Vision, special attention will be given to Redefining Blue, a pioneering project developed in partnership with Chloris.
At this edition, Chloris and Denim Première Vision will unveil the latest developments in Claessen Blue, Chloris’ flagship bio-based dye, along with the first results of the project’s initial phase. Bringing together leading denim mills, Redefining Blue serves as a platform for research, validation, and industrial application, supporting the industry’s shift toward more responsible dyeing processes.
This unique collaboration between an innovative technology company and an international trade show highlights Denim Première Vision’s role as a catalyst for collective progress and cross-industry innovation.
As part of the project presentation, Chloris will showcase its latest advancements within a dedicated stand designed to highlight the distinctive features and scientific foundations of the initiative. In addition, Li Li, Chief Brand & Strategic Officer at Chloris, will present the outcomes of the first validation and research phase of Redefining Blue during a dedicated panel discussion, alongside Fabio Adami Dalla Val, with moderation by Maria Cristina Pavarini.
ADRIANO GOLDSCHMIED: A SUSTAINABLE DENIM LEGACY
Pioneer Denim and Soko will showcase, in a dedicated area at the heart of the DAYLIGHT Hall, three collections created by the recently departed Adriano Goldschmied for Pioneer Denim, developed in close collaboration with Soko’s expertise in sustainable chemistry. Each collection stands as a testament to AG’s relentless and meticulous pursuit of a modern, sustainable denim, without compromise, both in terms of aesthetics and process. These creations embody the enduring legacy he leaves behind, reflecting the indelible mark he has made on our industry and on all of us who had the privilege to work alongside him.
TRENDS & EXPERIENCES: THE FUTURE OF DENIM
The Denim Trends Forum will provide a prospective vision for the Autumn/Winter 27–28 season, positioning denim as a constantly evolving language shaped by innovation, sustainability, and creative expertise. At the heart of Denim Première Vision Milan, this dynamic space brings together cutting-edge technological advances and responsible developments from exhibitors, offering a concentrated outlook on what’s next for the industry. The season highlights the processes, gestures, and craftsmanship that often remain behind the scenes, from raw materials to finishing, revealing an ecosystem that continuously pushes the boundaries of creativity. More than a simple presentation, the Forum acts as a practical tool to rethink, refresh, and elevate upcoming collections, encouraging a renewed approach to denim as a living, transformative medium.
UNDERRATED PROJECT (CHAPTER 2):
Developed in collaboration with Italian designer Kristian Guerra, the Denim PV Fashion Team, and our exhibitors, this exclusive project presents a forward-thinking denim wardrobe. Blending authentic heritage with a futuristic vision, it explores the full spectrum of denim, from raw indigo to coated and overdyed finishes. Through in-depth research into washes, treatments, constructions, and volumes, each piece pushes the boundaries of the material.
By hybridising denim with technical fabrics, the project opens up a new field of exploration, establishing a distinctly urban dialogue where functionality and style interact. This approach gives rise to innovative hybrid silhouettes and proposes a new way of dressing, freer, more fluid, and closely aligned with contemporary lifestyles. Chapter 2 ultimately highlights cutting-edge fabric developments and design directions shaping the Autumn/Winter 27–28 season.
