Denim Première Vision was held for the second time this May 31 and June 1 at the Arena Berlin, an inspiring venue located at the intersection of the post-industrial Kreuzberg district and the former Soviet districts of Friedrichshain and Treptow, now a busy hub of art and creativity.
This second Berlin edition welcomed over 1,250 international visitors around a resolutely eco-responsible offer presented by show’s 66 exhibiting companies – spinners, weavers, garment makers / laundries / finishers, accessory manufacturers and technology developers – to support the design and creation of Autumn-Winter 24-25 denim collections.
Targeted to all creative fashion brands with denim collections – fashion and luxury brands, pure jeanswear players, web actors – Denim PV welcomed a qualified visitor base of buyers, designers and order-writers from 43 countries.
Alongside German buyers, who topped the roster with 37% of visitors, show attendees were 63% international, coming from Europe (Italy, the UK, France, Spain, Denmark, Netherlands, Poland, Switzerland, Sweden, Hungary, Belgium, Portugal, Austria…), the US, the Euro-Mediterranean basin (Turkey, Morocco, Tunisia), and Asia (India, Pakistan, Bangladesh, China, Japan).
After this Arena Berlin edition dedicated to the Autumn Winter 24-25 collections, Denim Première Vision now heads back to Superstudio Più in Milan, where, next November 22 & 23, it will unveil the material solutions, news and denim trends for Spring-Summer 25.
Attending the show: All Saints / Asos / Beaumanoir / Bershka / Bestseller / C&A / Dior / El Corte Ingles / Father And Sons / Galeries Lafayette / Guess / Hugo Boss / La Redoute / Louis Vuitton / Max Mara / Mustang Jeans / Nudie Jeans / Ovs / Ralph Lauren / Replay / River Island / Saint Laurent / Sézane / Stradivarius / Zalando / Zara.
Central highlights of the Berlin edition
• The selective offer and latest developments from 66 leading companies in the creative denim industry: weavers, garment makers/laundries/finishers, accessory manufacturers and technology developers from 14 countries – Italy, Japan, Portugal, Turkey, Morocco, Tunisia, Egypt, China/Hong Kong, India, Pakistan, Mauritius, Bangladesh, Germany and Switzerland.
• High-quality and international visitors (63%) from 43 countries
• Networking with primarily business-focused meetings between buyers and suppliers
• Denim inspiration and trends for Autumn-Winter 24-25:
•A Forum set up by Dutch designer Rikkert Paauw to help breakdown the key Autumn Winter 24-25 denim trends through a selection of fabrics, accessories and finished products accompanied by immersive photos and videos.
•Guided tours of the fashion forum to help unlock all the season’s major trends and the latest sustainable innovations, thanks to the expertise of Lorenza Martello, Denim Product Manager for the show’s fashion team.
•Denim Trend Tasting: a daily fashion seminar hosted at the show by Lorenza Martello, Denim Product Manager for the Première Vision fashion team, to help buyers and designers create and build their denim collections.
• A new program of 6 conferences in the Talks Area, each day featuring a roundtable of experts and brands discussing the major issues and challenges facing the industry (sustainability, technical and technological innovation, sources of inspiration…), an exhibitor pitch presenting a denim innovation, and a fashion seminar detailing the season’s leading trends.
• Denim Fashion District #3: For the third consecutive season, 15 ready-to wear and accessories brands previewed capsule collections created in partnership with show exhibitors. This season, the show was privileged to welcome a particularly prestigious guest: Japanese designer Michiko Koshino, who presented a retrospective of her most iconic designs.
Among the upcycling labels, young designers, established brands and rising denim stars taking part in this year’s edition were: Michiko Koshino, Ksenia Schnaider, Denzilpatrick, Kentroy Yearwood, Stripes Of-F Road, Milena Andrade, Leon Emanuel Blank, Resap Paris, Common Parts, The Sparkle Collection, Regenes, Tiia Maria Jaakkola, 8igb, Therapy Berlin, Daily Blue By Adriano Goldschmied, Fade Out Label.
• The Première Vintage Market, organized by Denim PV in collaboration with Cristian Murianni (Denim Institute Milano): a cutting-edge selection of vintage denim pieces – jeans, shirts, jackets and more – was offered for sale by international showrooms specialized in denim, thrift-shop and second-hand goods who have partnered with the show.
• Inspiring educational workshops and events: Unique experiences to gain a better understanding of the jeans world and the techniques used in working with denim fabric, including:
•A pattern workshop with Alessio Berto, expert pattern-maker and founder of The Tailor Pattern Support, to discover the art of pattern-making using a new selvedge denim, Loomers, created by denim-mill Sharabati Denim.
•The Blue Tailoring exhibit by Stefano Chiassai: Through his exploration of new variations on the iconic blue fabric for men’s clothing and his book «Blue Tailoring», Stefano Chiassai offered his personal and creative interpretation of the most popular fabric on the planet in this new exhibition at the entrance to the show.
•Hand-weaving by Tessitura La Colombina: Founded in 1895, Tessitura La Colombina hand manufactures fabrics on antique looms. Visitors can try their hand at the loom and create their own denim fabric under the expert guidance of Carlo Colombo.
•An upcycling workshop with specialist boutique Therapy Berlin to explore how to get creative with reclaimed, reworked and reused products and materials.
•Organic Cotton Sicilia exhibit, which traces the history of 100% organic, fairtrade and CO2-neutral Sicilian cotton, curated by Cotone Organico Sicilia, an organic farm specializing in the cultivation and processing of cotton in Sicily.
•Denim PV x Akademie Mode & Design, Berlin: Embracing the motto «reflect yourself», the collections of AMD fashion design students, created in part with the support of suppliers at the show, were presented at an exhibition accompanied by photos and behind-the-scene videos, and a live performance at the Pink Part
• The Denim PV X ISKOTM Pink Party: a fun, friendly gathering organized in partnership with Turkish denim maker ISKOTM, celebrating denim and its community to the sound of DJ sets by Chris Sullivan and Alessio Berto.
• The city of Berlin: With its unique artistic wealth and cultural diversity, Berlin is a vibrant and cosmopolitan city, at once historic, contemporary and avant-garde. A true source of inspiration for the industry professionals and brands at the show.
