Denimsandjeans has announced the fourth edition of Denimsandjeans India show to be held at Bangalore on June 8-9, 2022. The show is happening after a big gap of 3 years when the country has almost completely recovered from COVID-19, most of the population is double vaccinated and by June booster dose will have been administered to most of the urban population. This makes the time very safe for visitors to attend. Besides, the Denimsandjeans team is also taking all measures to have a COVID safe environment at the show with social distancing, etc.
The theme of the show has been announced as “GREENABLE”. In response to COVID, many global brands have incorporated green inputs into their products and have been raising the bar for sustainable productions in their supply chain. Indian brands have also become much more conscious about the need to monitor and regularise the inputs going into their products from the supply chain. Work from home (WFH) has been another factor which has created lifestyle changes among the consumers leading them into sedentary situations for long periods. This change in lifestyle also reflected in consumer purchases making them search for more comfort in the apparel. This necessitated changes at fibre, weaving, sewing and washing levels to reduce the wear stress on the body.
Green and Comfortable combine to form the new theme for the show – GREENABLE.
Major corporates are joining the show including Arvind, Bhaskar, LNJ, Ginni, Hyosung, Nandan, Jeanologia (Spain), Global Wash House, VAV, KG Denim, Spectrum, Lenzing, Oswal Denim, Jindal, Raymonds, SF Dyes, Blu Connection, Siyaram, Anubha, WEKO (Germany), Ultra, Deridesen(Turkey), Nandan, Kemin, Fashion Accessories, Ramsons, Suryalakshmi, Fibro Organic, Lion Fabrics, Officina, Texenzyme, Synergies Bangladesh, Lycra, Vinod Denim and many others under waiting list.
Sandeep Agarwal, Founder Denimsandjeans, was very optimistic on the show prospects amid growth in organised retail. “An important aspect of the Indian market post COVID has been the shift from unorganised towards the organised retail market. The impact of COVID, taxation changes and consumer behaviour have resulted in an ongoing shift towards the organised retail – which used to be less than 20 percent of the whole till recently. Most denim brands and retailers that we speak to have increased their volumes by large percentages in 2021 and this has resulted in most Indian garment producers expanding their productions both for local and international markets. I also expect more international brands to be at our show to source denim as they seek to shift from China and place more orders in South Asia.”
