Leading intimate wear company Dollar Industries Limited would be having 50 Exclusive Brand Outlets (EBOs) by these fiscal and 125 EBOs by 2025. The company opened its EBO in Delhi, which is its 2nd EBO since the opening of the first one in Ayodhya.
“We would be opening EBOs primarily in Tier-2 and Tier-3 cities; however, we would be of course having some of the EBOs in the metro cities as well. Our next EBOs would come up in Alwar & Sri Ganganagar in Rajasthan, Thane in Maharashtra and Jamshedpur in Jharkhand, amongst others. As Dollar is headquartered in Kolkata, the city of joy will also have its third EBO soon. We would have 125 EBOs by 2025,” said Ankit Gupta, President, Marketing, Dollar Industries Limited.
The company offers briefs, vests, leggings, socks and athleisure under the brands, namely, Big Boss, Missy, Bra, J Class, Force Nxt, Dollar Athleisure, Dollar Thermals and Socks.
Vinod Kumar Gupta, MD of the company said “Dollar has seen increasing demand over the years and the products are available both in the retail market and the online space. We have continued to change and reinvent ourselves and revamped our brand and corporate portfolio over the years to make ourselves contemporary with time. Through our EBOs, we want to reach out to a wider mass and have a direct connect with our customers.”
