Seed to Style has launched its affordable and authentic sustainable fashion collection exclusively with leading multi-platform ecommerce retailer, QVC, to inspire and activate today’s more conscious consumer. Seed to Style is owned by Ecofashion, a ‘Greenhouse of Brands’, founded by Ecolifestyle pioneer, innovator, expert, and author, Marci Zaroff.
Seed to Style’s products start at the source; cultivating non-GMO seeds, free of harmful toxic inputs, for a truly regenerative future, offering high quality, super soft, and accessible organic clothing. The new brand launch happened recently, with a one-hour show exclusively on QVC and on QVC website, while supporting ethical fashion inclusivity, with sizes ranging from XXS-3X. As 68 per cent of American women are a size 14 or above, Seed to Style will provide a wider mainstream audience with the option to #dressorganically, with no compromise in value OR values, according to Ecofashion.
The new Seed to Style GOTS (Global Organic Textile Standard) certified organic apparel brand first and foremost focuses on fabulous fashion, from cozy knit cardigans and cropped poncho sweaters, to uber soft jersey tops and ombre lounge sets, to printed sweatshirt dresses and pullover hoodies, to twill utility pants, shirts and more. Seed to Style promises to excite and delight even the most discerning fashionistas with its timely must-have styles, including its special long-sleeve organic jersey top with thumbholes in six stunning colours and prints, which QVC is featuring as , 24-hour on-air ‘Big Deal’, Ecofashion said.
With a deep passion and commitment to both climate action and social justice, the Seed to Style family is driven to elevate all who touch their products, on every level. From natural disasters to the global COVID pandemic, we are all longing for a new chapter, a rebirth of humanity, built on the realisation that we are all a part of a shared, collective ecosystem, together.
“QVC’s long-standing commitment to doing business the right way includes protecting the environment and championing a more sustainable way to retail. When Zaroff and her team came to us with the idea of an all-organic apparel line, we jumped at the opportunity. Seed to Style brings to life our shared commitment to both style and sustainability and we’re proud to share it with our customer,” Rachel Ungaro, GMM and VP of apparel for QVC and HSN said.
