Future Lifestyle Fashions (FLF), the brand division of Future Group launched “FashioNext 2018”– an exclusive preview of their Autumn Winter collection. The event which was held on the 15th & 16th of March, saw the amalgamation of the best of fashion brands in its truest ‘High Definition’ format. The 10 brands that were showcased included- Indigo Nation, Scullers, John Miller, Jealous 21, Converse, Urbana, Giovanni, Rig, Bare and Lombard.
Fashio Next 2018 highlighted the unique stories that each brand depicts through its collection, beautifully capturing the essence and aesthetics of the season. The showcase brought together business stalwarts, retail channel partners, fashion influencers and people who impact the entire business of fashion in the country. The Autumn Winter 18 range was presented through a stunning fashion show where Bengaluru’s reputed models walked the ramp.
Speaking on the occasion, Shibani Mishra, CMO-FLF Brands said, “The FashioNext 2018 is one of its kind, a showcase of the highlight stories & collection of our uniquely positioned brands catering to almost every age group -ranging from kids to the college goer, from the early- jobber to the boardroom CXO’s and for every occasion ranging from the casual hang- out with friends to the formal evening gathering. We have invited the key decision makers from the retail industry, trade & channel partners, our frontend team and everyone who impact our business; to give them an experience of our brands. The brands showcased here are the best in class in terms of product, pricing, display and overall brand experience. We’re excited to have our customers try the collection exclusively crafted for them when these styles hit the retail floor in July.”
Giovani, a formal means wear brand, showcased its best fit suits and jackets made from quality fabrics and a trademark Italian cut. The collection comprised of work wear, club wear and leisure wear. Models strutted down the ramp donning the best of AW18 collection and wooed the audience. FashioNext 18 has been a seamless journey from mind to market bringing forth the efforts of the designers, the merchandisers, marketers and visual merchandisers to showcase the best of their brands. It has cultivated brands to cater to the aspirations of today’s consumers by creating exceptional experiences.
