Gildan®, a leading apparel brand of quality and affordable basics, is pleased to share that the brand has entered the Indian market to expand its reach in Asia. The announcement was debuted at the Apparel Sourcing Week, hosted in Bengaluru, Karnataka, a key event in the decorated apparel space.
“We are excited to launch in India and for the prospects that this market holds for us,” says Chuck Ward, President of Sales, Marketing and Distribution at Gildan Activewear." As a leader in many markets around the world for high-quality printing and value, Gildan ® is the most logical, smart choice for decorators to
drive their business success. As such, we are confident that Indian customers will embrace our brand wholeheartedly.”
Gildan Activewear has secured a key distributor in the country, attuned to best serving customers in India. The launch in the country begins with the brand’s most loved and high demand core products, and will be supported by a comprehensive marketing and distribution strategy to ensure maximum visibility and availability of Gildan ® products across various channels. Overtime, Gildan Activewear plans to increase its product offerings in the Indian market, including the launch of American Apparel ® .
