Hypernatural®, the eco-luxury menswear brand Made Better by Nature®, announced the launch of its one-of-kind apparel made from naturally performing material with no virgin polyester, plastics, chemical dyes, or harmful petrol chemicals. Hypernatural relies on sustainable materials such as Jade stone and crab shells, blended with the world’s best cotton, Supima®, to deliver apparel that is super soft, uniquely cool-to-the-touch and odor free. Additionally, Hypernatural relies on the world’s only 100% recycled spandex, Creora® Regen, for comfort and movement.

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