With the aim to give a global platform to fashion design talent across the world, Circular Design Challenge (CDC) has announced its worldwide expansion that culminates at the upcoming season of Lakmé Fashion Week x FDCI. Presented by R|ElanTM, the next-gen fabric brand of India’s largest conglomerate -Reliance Industries Limited (RIL), in association with the United Nations in India, CDC aims towards a greener and more sustainable future globally by promoting the eco-conscious creatives of the fashion industry.
Five years ago, RIL pioneered the concept of the Circular Design Challenge, driven by a vision to raise consciousness for sustainability and circular practices across every facet of the fashion industry. This endeavour saw a dynamic partnership between RIL, the UN in India, andLakmé Fashion Week which strive to champion transformative ideals within the realm of fashion.
Since then, Circular Design Challenge has been pivotal in driving India’s fashion industry towards eco-consciousness. Now, it aims to be a beacon of change on an international scale, promoting circularity and sustainability in the global fashion ecosystem.
This year, CDC aims to be a global phenomenon with the competition spanning across the UK, EU, and APAC regions, extending invitations to designers around the world.
Hemant D. Sharma, Sector Head – Polyester, RIL said “CDC is one of the most remarkable concepts adopted by Reliance Industries. The CDC has nurtured, mentored, and promoted environmental champions leading circular and innovative collections using sustainable and recycled materials. The Challenge has established itself as the largest sustainable fashion award in India. The initiative has played a crucial role in promoting circularity and sustainability in the Indian fashion industry, and after four editions in India, we are now going international to promote sustainability, and circular economy adoption globally”.
Shombi Sharp, UN Resident Coordinator, India said, “The UN in India is proud to be a founding partner of the Circular Design Challenge since its beginning five years ago. The UN and CDC are united in our belief that fashion can and must be both a source of joy, celebrating culture, human expression, and innovation, and a force for greening our world. Weaving together so many different threads of society and the economy, a more sustainable fashion industry can help drive the achievement of the global SDGs across a rich fabric of value chains and social connections. We look forward to unlocking circular solutions on a global scale with CDC.”
The design challenge focuses on crucial parameters of sustainability for evaluation such as biodegradability, durability & multi-functionality of products. The jury aims to monitor factors like energy efficiency, closed-loop systems, materials used in ethical production and focuses that their social and environmental impact should meet one or more of the United Nations standards of Sustainable Development Goals.
CDC partners across borders include British Council for the UK, Redress for Hong Kong/Asia Pacific, and Istituto Marangoni for The European Union.
Hannah Robinson, Senior Relationship Manager for Architecture Design Fashion, British Council, said, “British Council are thrilled to unite with UN India and Reliance Industries to support the next generation of designers who are shaping the future of fashion. At a pivotal time for the sector, we hope that this international initiative will provide an important platform for designers who are paving the way for a more positive, inclusive and regenerative industry.”
Christina Dean, Founder and Chair, Redress, said, “We’re increasingly understanding that circularity and sustainability starts at the design stage and so it’s vital the fashion leaders today do the tough task of re-educating emerging fashion designers to clean up fashion’s act. Whether fashion consumers or professionals, we are all intertwined with fashion. It’s exciting to see the Circular Design Challenge inspire fashion designers and Redress is pleased to be a partner in this important work.”
Stefania Valenti, Managing Director, Istituto Marangoni said, “We are pleased to partner with CDC and Reliance Industries to host this first edition of the European selection chapter of the Circular Design Challenge. As one of the leading educational institutions focused on Fashion, our mission is to train the new generation of Designers creating a culture of circularity and sustainable fashion and an eco-conscious mindset. Thanks to the past collaboration of one of our notable Alumni Fashion Designer, Rahul Mishra, with the Reliance Group who supported him because of his strong commitment to sustainability, we are honoured to participate in this year’s CDC edition with our emerging Alumni Designers that represent effectively this mindset.”
Pei-Wen Jin from Taiwan was announced finalist from APAC region whereas ‘Studio Medium’ by Riddhi Jain & Dhruv Satija, ‘Banofi’ +‘Studio Beej’(Consortium) by Jinali Mody & Arundhati Kumar and ‘Without’ by Anish Malpani were announced as the 3 finalists from India edition.
From the UK Jury meet, it was Amesh Wijesekera, Sri Lankan designer based in London that made it to the finals and Felipe Fiallowas the finalist from the EU jurymeet.
The finalists from APAC, UK and EU jury will be flown to New Delhi, India in October where together withIndia finalists, will pitch their work to an esteemed jury at Lakmé Fashion Week x FDCI. The CDC winner will receive funding worth INR 15 Lakhs, CDC Trophy, and a six-month mentorship program, along with a stand-alone showcase at Lakmé Fashion Week x FDCI in March 2024. The runner up will receive funding worth INR 5 Lakhs and mentorship.
The winner and runner-up will be mentored by Orsola de Castro, Co-founder of Fashion Revolution & Creative Director of Estethica; this influential partnership will provide invaluable guidance to the designers. She will also conduct a masterclass for all the finalists.
Jaspreet Chandok, Group Vice President, Reliance Brands that organizes Lakme Fashion Week in partnership with Fashion Design Council of India said, “After witnessing the growing participation and appreciation for CDC over the last five years, taking CDC to the global stage aligns perfectly with our vision of promoting sustainable fashion worldwide. Together with R|Elan™ and the United Nations in India, we have elevated the Circular Design Challenge to become the biggest sustainability platform within the country. As we move forward, our focus is on making this platform an even greater success on an international scale, alongside our global partners and welcome creative minds from around the world join us in our mission to promote sustainable fashion.”
For half a decade CDC has identified and supported remarkable winners who combine fashion with environmentally friendly innovations. Some past winners include I Was A Sari, which upcycles discarded saris while empowering women artisans, Malai Biomaterials Design, which creates sustainable alternatives to leather, Bandit, which masters the art of upcycling various materials into eco-cool products, and Pieux, which focuses on recycled materials and modular garment construction. Moreover, the platform has supported 25 alumni through workshops and networks to gradually transform the fashion ecosystem.
