When life gets too harsh in the deserts of Rajasthan, it is the vibrancy of colours that fills an instant lease of enthusiasm and fun in the monotonous going life. And, it is the stark beauty of colours pouring in deserts depicted adorably in the traditional attires that have struck a chord with the fashion designers and enthusiasts worldwide. With so much love and craze developing around the Rajasthani play of colour and designs, AKS took the initiative to spread the soothing and colorful Rajasthani vibes across the length and breadth of the nation with their latest ‘Leheria Collection’. The collection features anarkali brocade yokes, lehengas and cholis, A-line kurtis, straight kurtis, palazzos, maxi dresses, jackets, sarees and tunics in different colours and fabric variants.
The wavy diagonal stripes created through the traditional Leheria design technique instantly pops out the beauty of classy yet simple colours making them look splendid on females of every skin tone. The simplicity of the patterns makes most of the apparels from the collection a must-have essential in the working women’s wardrobe and will also look amazing in the upcoming Navratri and Diwali festivities.
Talking about the colourful Leheria collection, Nidhi Yadav, Founder and Creative Head of AKS said, “Instead of imposing traditional on the modern women we focus on bringing them close with the traditional prints and patterns by styling them as per their contemporary needs and on-going trends. And, coming up with Leheria Collection is one such initiative of ours to promote the traditional aesthetics of our Indian tie-dying techniques.”