Style, art, and music came together with the Levi’s®Tailorshop at the second edition of Lollapalooza India, leaving an indelible mark with its iconic experiences at Mahalaxmi Racecourse on January 27th&28th 2024.The festival brought its packed musical line-up across 4 stages, while in turn the Tailor Shop brought self-expression to life self-expression through customization for festival-goers.
The Levi’s® Tailor Shop featured 15 exclusive designs inspired by music, moments, and memories. Attendees had the opportunity to personalize their Levi’s® favorites with limited-edition designs, including tailored paneling, heat press stickers, and screen prints. The Tailor Shop extended its presence to the Artist Village, allowing performing musicians to infuse their personal touch into Levi’s® gear with these exclusive designs.
The brand also brought back its Levi’s®Lounge, an invite-only space allowing guests with a haven to fully immerse themselves in the festival’s experience. The space also served as the meeting point for creatives with fashion influencers, artists and performing musicians coming together. Dualist Inquiry, The Rose, Karan Kanchan, Ambika Nayak aka Kayan, Parvaaz, Long Distances, Mali and more were spotted soaking in the festival atmosphere from the Levi’s® Tailor Shop and Lounge.
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