LNJ Denim, a denim-manufacturing facility established in 2007 under RSWM Limited (the flagship company of LNJ Bhilwara Group), has a manufacturing capacity of 35 mn yards annually. LNJ Denim has earned an excellent reputation amongst international and domestic brands as an innovator and a quality supplier of denim fabric.
LNJ Denim showcased its new active wear themed autumn winter 2023 collection at the show. The collection featured denim fabrics with multiple blends, exclusive and specially designed sustainable products using fibres like recycled yarns, post-consumer waste, hemp yarns, etc. The collection stories showcased were:
• Arrow–is the collection of vintage looks assimilated with various blends and in different weights suitable for various silhouettes
• Club – This is the premium collection of various blends and technologies curating special fabrics for niche looks
• Googly – Includes unique faux knit patterns using complex weaving techniques creating products
• Shaft – Has an exclusive range of high fashion lightweight fabrics in various designs and shades
• Somersault – Is a varied feminine collection from LNJ with a great range of super-flex denims
Speaking at the event, Suketu Shah Chief Executive&Business Head, LNJ Denim said that “World over, sustainability is a major concern. Everyone is looking for products which are made using green manufacturing processes. We at LNJ denim have developed a reputation of offering great products that marry quality and sustainability seamlessly. Our new collection captures the demand of the market with innovative products aimed for the global markets meeting the latest fashion trends. We are happy that our products are appreciated by the visitors to the stall and are generating enquiries from across markets.”
Ashish Bhatnagar, Senior Vice President, Marketing, LNJ Denim added that “LNJ denim has always increased the bar. Our products get global acceptance due to their superior quality, better designs and focus on sustainable manufacturing. We are glad that we have exceeded the expectations of our customers this year as well and are happy that the collection has received excellent reviews from the visitors.”
