Building upon a year of considerable growth in 2018 and having already delivered on several of its key 2020 goals, Lululemon Athletica has outlined its growth strategy for the next five years. The company plans to fuel growth through three strategic plans to drive product innovation, create integrated guest experiences and to expand deeper in key markets. The growth strategy includes a plan to double men’s and digital revenues, and to quadruple international revenues. The company’s core women’s business and its agile store formats in North America will also remain focus areas and are expected to generate revenue growth in the low double digits annually for the next five years.

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