Event organiser Messe Frankfurt and the Kingpins Show, a trade show focused on the denim industry, have entered into a strategic partnership that they say, “will strengthen their commitment to fostering innovation, collaboration, and growth within the denim community”.
According to the event organizer, the partnership aims to drive “positive change by encouraging responsible production methods, promoting circular economy initiatives, and supporting sustainable sourcing practices”.
The Kingpins Show will continue to operate independently, but the collaboration will serve as a catalyst for efforts that prioritise environmental stewardship and social responsibility, ensuring a more sustainable future for the denim industry.
As a shareholder, Messe Frankfurt says it will bring its global network, resources, and industry expertise to strengthen the Kingpins Show’s position as a premier denim platform.
Andrew Olah, Founder and CEO of Kingpins, states “Since the day we started Kingpins in 2004, we aspired to one day sell our show or partner with Messe Frankfurt – we were never ‘show people’, we were ‘industry people’ where as Messe Frankfurt is an 800-year old exhibition company with all the knowledge, technique, and data needed.
“Now almost 20 years later, a kind of dream has occurred – now we are both ‘show people’ and ‘industry people’. We know this collaboration will really grow each other’s opportunities and quality.”
Constantin von Vieregge, President & CEO, Messe Frankfurt said, “Our partnership with the Kingpins Show is rooted in our admiration for their distinct vision and innovative approach to the denim industry.
“We recognise the opportunity to learn from Kingpins, and together with our expertise we believe we can continue to be the stage for business encounters in the denim industry.”
