The National Football League announced a partnership with Swedish-based fast-fashion retailer H&M to launch a range of NFL-branded apparel and accessories to support the league’s growth overseas. The deal was brokered by IMG. The NFL-branded men’s, women’s and children’s products will be sold in more than 20 countries, excluding the US, where Nike and Fanatics control the licensing rights. The areas include the UK, China, Japan, Columbia, Germany, India, Mexico, South Korea and the Middle East.