After being previewed at key industry events like Kingpins Amsterdam and Denim Première Vision Milan and following the success of several industrial-scale trials, Officina39 announces the official launch of ZeroPP|ALL.IN, a breakthrough process that allows for the complete replacement of Potassium Permanganate (PP) in denim finishing. The innovation lies in a significant simplification: the entire workflow can now be performed directly onto raw garments using just one product, making the system more accessible, efficient, and sustainable than ever before.
Despite its well-documented toxicity and environmental risks, PP remains widely used for its ability to deliver worn, vintage effects at low cost. Finding a viable replacement has been a key challenge for the industry, until now. Finally, Officina39 presents a unique innovative product that replaces Potassium Permanganate at the beginning of the process and can be applied directly to raw garments.
ZeroPP|ALL.IN offers a four-step workflow:
1. Spray or nebulization application – The ZeroPP|ALL.IN single product is applied directly onto raw denim garments.
2. Laser marking – Performed immediately after ZeroPP|ALL.IN single product application, to define graphics or wear patterns.
3. Dry Ozone treatment – Executed immediately after Laser marking without rinsing; ozone reacts with the laser-marked areas to replicate the typical indigo corrosion of PP.
4. Final washes and finishing – To deliver the complete, ready-to-market garment.
This one-cycle process reduces time, energy, and water consumption, while enhancing safety, transparency, and creative control. It’s the ultimate solution for brands and laundries aiming to transition away from hazardous legacy practices, positioning ZeroPP|ALL.IN as a feasible and cost-efficient real solution for the industry.
“ZeroPP|ALL.IN represents the fulfillment of a path we began years ago,” says Andrea Venier, Managing Director of Officina39. “Through continuous refinement, real-world testing, and feedback from our customers and partners, we’ve achieved a true turning point. The result is a streamlined, single-product process applied directly to raw garments, finally making the full replacement of Potassium Permanganate both sustainable and industrially viable.”
