Around 1,220 brands will be participating this year in Pitti Uomo 96 to be held from June 11-14, in Florence, Italy. Out of the 1,220 brands, 549 are foreign brands and 230 are new entrants and returns. Pitti Imagine Uomo is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.

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