The brand GRADO is a coming together of synergies from legacy brands Grasim (erstwhile Gwalior Suitings) and OCM, with intent to offer the entire product basket to the consumers – ranging from synthetics to cottons to worsted, under the same brand umbrella. Now, the brand is ready with a jaunty new Spring Summer 2021 collection, showcasing a fresh range of colors and designs, a perfect line-up for the upcoming season as well as the weddings.
Summer has always brought joy and hope to all – it’s been the season of fresh beginnings, new fiscals, green shoots, colour and the onset of weddings. For Indian households, weddings have been an important occasion and wherein people need to look their best. GRADO too believes in the auspicious occasion of marriage and the necessity for people to drape the perfect outfits. Post-pandemic lockdown, the wedding season came as a ray of hope compelling people to don the right garb.
Balancing the bold and bright with the neutral and classic, GRADO’s Spring Summer 2021 has a wide-range of palette endorsing-
- Pale hazy petals combined with exotic pinks and an herbal greens creating a fresh summer look that celebrates the positivity and happiness of colors from nature;
- Adding a vibrant dynamic contrast are yellow, sweetly scented lavender, fragrant oranges and a cool blues combine to create a dynamic contrast with a crisp qua;
- Empowering (shades of) purple and red infuses glamour to a story of vivid contrasts
In order to arrive at these fabric designs and colours, an in-depth research and forecasting has been conducted from a domestic and global perspective. The Spring Summer 2021 collections present a plethora of hues in every colour giving the customers a wide range of choice. This collection is not only perfect for the upcoming season but also amountto be the quintessential attire for the wedding season, which can be custom tailored intobespokesuits (Single breasted, Double breasted, tapered leg trousers and fitted jackets), bandhgalas, sherwanis & bundis too.
Commenting on the GRADO’s Spring Summer Collection 2021, Manish Shukla, CMO of GRADO by GBTL, said, “We are elated to announce the launch of GRADO’s Spring Summer Collection 2021, and are certain that our customers will be really happy and content with the phenomenal range of fabrics GRADO has to offer with trending colour palettes. This collection will also have a variety of fabrics perfect for the wedding season. We, at GRADO, hope to adapt to the changing trends and provide our customers with best quality fabrics.”
Vikram Mahaldar, MD &CEO, OCM Pvt. Ltd., added, “With an illustrious heritage (of close to a century), we have always pioneered to disrupt the market with great quality and innovative products. We’re extremely delighted about the Summer Collection with our vast array of colours – suitable for everyone – children, teens, working people, retired people – really, there’s something for everyone. In 2021, we’re sure this Collection will bring a further ray of hope/vibrancy in everyone’s lives.”