It all happened between 2000 and 2008, when the premium international brands started to invade into the Indian market. Although, there were a few Indian brands that started exhibiting their new and stylish designs hoping to capture the attention of the Indian women. Slowly, innerwear invaded the retail segment through Exclusive Branded Outlets, LFS and departmental stores. This year’s INTIMASIA 3.0 will surely be exciting and interesting as compared to its two previous versions, as in this year, Lenzing’s own textile brand Tencel TM will be the prime sponsor.