The Battle against counterfeit apparel Empowering consumers and protecting The fashion industry has long been plagued by the proliferation of counterfeit apparel, a problem that has only been exacerbated by the rise of ecommerce and globalization. According to the 2022 State of Counterfeiting report by ASPA and CRISIL, the global economic value of counterfeit goods across industries is estimated at over $2 trillion. Counterfeit products not only deceive consumers but also undermine the integrity of the entire industry, from designers and manufacturers to retailers and investors. It is time for us to take a stand and empower consumers to make informed decisions in the fight against fake fashion.