The Levi’s® brand is bringing its legendary Tailor Shop back to Lollapalooza India 2024 at Mahalaxmi Race Course, Mumbai on January 27th and 28th, 2024. After making an impact at the inaugural edition of the festival, the brand returns to the second edition offering exclusive designs and customizations for festival-goers eager to make a style statement.
Teaming up with leading Indian artists, Aaquib Wani, Mira F Malhotra and Aniruddh Mehta, the Levi’s® Tailor Shop unveils 15 designs inspired by music, moments & memories that will be available at Lollapalooza India 2024. Festival-goers have the opportunity to personalize their Levi’s® festival product, with limited-edition designs tailored panelling, heat press stickers, and screen prints—expressing their individual style with Levi’s® iconic denim.
Additionally, the Levi’s® brand is bringing the Tailor Shop to the Artist Village at the festival, where performing musicians can add their personal touch to Levi’s® gear with these limited-edition designs.
Amisha Jain, Senior Vice President and Managing Director, SAMEA at Levi Strauss & Co., shared, “Levi’s® has always served as a canvas for authentic self-expression, and our Levi’s® Tailor Shop presents consumers with a distinct and memorable experience where they can create one-of-a-kind pieces unique to their personalities. The response towards the Levi’s® Tailor Shop was overwhelming last year and we can’t wait to create unique stories and styles with festival attendees this year at Lollapalooza India 2024”
At Lollapalooza India 2024, the Levi’s® brand hopes to connect with a new generation of fans seeking authentic brand experiences at the intersection of music and style &captivating a new generation of fans seeking authentic brand experiences.
Featuring over 40 artists, 4 stages and over 20 hours of unforgettable live music, art and culture, Lollapalooza India2024 will be a treat for Indians and Asians all across, offering not just music, but also a cultural experience of a lifetime with innovative culinary selections, art, gaming, fashion and much more to be witnessed in India.
Scheduled on January 27th – 28th, Lollapalooza India 2024 will once again transform the iconic Mahalaxmi Race Course, Mumbai into a captivating haven for all music enthusiasts, showcasing an eclectic line-up of 40+ renowned artists from around the globe across a two-day extravaganza. BookMyShow Live, the live entertainment experiential division of BookMyShow, India’s leading entertainment destination will spearhead Lollapalooza India as the promoter and co-producer for the festival’s Indian edition along with global producers, Perry Farrell and C3 Presents.
