US youth brand Aeropostale plans to be a Rs. 500 cr business in India in next three years, said Sumit Dhingra, CEO – Heritage Brands Division at Arvind Fashions Ltd, as the brand sets to open its 33rd store in the country in Surat. “Aeropostale did Rs. 100 cr business in 2017-18 and going forward, we see ourselves doing Rs. 500 cr in next three years,” Dhingra said of what he claimed to be one of the fastest growing brands in Arvind Fashions’ bouquet since it entered India in 2015.Dhingra said in 2018-19, the brand will add 12-15 new stores pan-India. “We have our pricing right and the positioning right in the highly underserved market for 15-25-year-olds,” he said. The brand will focus on “athleisure” and kids apparel too soon, he said. “While apparel and accessories have been going phenomenally well for us, we look at new categories to ramp business in India,” he added. Arvind Limited is a $1.7 bn conglomerate that started off as Arvind Mills with the aim of manufacturing high-end superfine fabrics. Today, the company is a fashion powerhouse with an unmatched portfolio of global brands operating in segments ranging from bridge to luxury, premium and premium value.
