India’s leading home textile company Welspun India is seeking to tap an opportunity in the kids’ segment through a pact with The Walt Disney Company. The company, which signed a brand licensing agreement with Walt Disney in January for the Europe and UK markets this year, also sees an increase in shelf space of licensed brands as compared to its private labels.
The current licence that the company has with Disney is for three years. It encompasses all the EU countries, the UK, and the South African market. The licensing pact will help Welspun India get deeper penetration and wider reach into the EU markets and the UK market, where Disney has a lot of distribution through smaller stores as well as convenience stores and non-home retail.
Dipali Goenka, Welspun’s CEO and JMD said to PTI, “If there’s a recession, or a slowdown, people will not compromise on their kids’ demands. The kids’ opportunity is huge. Whether there’s a slowdown or there’s a peak, that demand never tapers off.”
Keyur Parekh, President and Global Head, Welspun India said the licensing pact with Walt Disney marks the foray of Welspun into the new segment of kids.
“Disney resonates so well, in terms of this category (kids) and the segment. It allows us to create a wagon for growth into absolutely a new space. So, this actually helps us to bring incremental revenues and to address the whole new segment,” he added.
The licence covers the complete home solution product range, comprising towels, bed sheets, rugs, bedding and utility items.
