The Woolmark Company of Australia has tied up with India Fashion Forum (IFF) to market Australian Merino wool as ‘all-weather’ wear even for summer, as part of its ‘Grown In Australia, Made In India’ initiative. The company hosted a fashion show in Delhi recently to showcase garments made of Australian Merino wool, in order to rope in leading brands. The event was attended by dignitaries from the Indian textile ministry, Australian Deputy High Commissioner Chris Elstoft, as well as India’s leading retailers and manufacturers.