Xeros Technology Group – a UK-based garment finishing technology company – has partnered with IFB Industries Limited – India’s leading domestic and commercial washing machine manufacturer – to launch a washing machine which reduces the environmental impact of clothes laundering using Xeros’ patent-protected innovations.
IFB will launch the premium 11 kg domestic washing machines in its Indian retail stores in the ongoing month (December 2022), following the successful launch of a 38 kg Xeros commercial machine in 2021.
The 11 kg machine incorporates Xeros’ Care technology and is designed for use in large domestic households as well as small commercial operations.
The Xeros Care technology uses a combination of patented XDrum and XOrb technology and can be integrated at any scale to enhance domestic and commercial washing machines.
Xeros says the machine uses up to 50 percent less water and 25 percent less chemistry than a conventional machine, and also reduces time by up to 25 percent.
The company further said that around 2.3 bn people live in water-stressed countries, of which 733 mn live in high and critically water-stressed countries. To add to this, every year around 4 bn people experience severe water scarcity during at least one month of the year.
“Hence the need for the adoption of technologies that reduce our water impact is pressing,” reads a statement of report by Xeros.
The launch of this 11 kg machine complements the ongoing preparation for field trials in January 2023 of a new 9 kg domestic washing machine designed for mass market adoption. IFB is expected to install trial machines in homes in India early in the New Year and will then proceed with a nationwide launch in Q1 of 2023, subject to the field trials being successful.
“We are proud to continue our partnership with IFB, a company that shares our values to reduce the impact of clothing on the planet,” said Neil Austin, CEO of Xeros, adding, “The imminent launch of the 11 kg washing machine will enable consumers to use our proprietary technology in their home for the first time. This is an exciting milestone for Xeros as we continue to accelerate the adoption of our technology and help minimise water impact of clothes washing.”
