Arvind and INVISTA have been bringing lifestyle solutions for the Indian denim market for years now. The two partners have collaborated yet again this year to showcase the latest Festive 2018 collection ‘GRAVITY’. The collection was presented in the form of an engaging display and a flamboyant runway show hosted at The Lalit, Delhi & The Lalit, Mumbai.
The festive’2018 collection GRAVITY, highlights the most desired features of a modern-day denim taking inspiration from the most powerful force on our planet. Gravity is a constant and integral element which defines life. This season, Arvind crafts an experience of an amazing collection which brings out more power, stability and comfort in their denims.
The collection revolves around providing high on comfort denims for the Indian market. It features a line of popular Arvind Denims like BOOMERANG™, MUTANTS™ 2.0 (an upgraded version of the popular line), AZURITE, NEO CORD and FUSION. The show had an exclusive brand launch of a path breaking denim technology along with presence of new brands like BOOMERANG™ 360*, BOOMERANG™ BOUNCE, CHROME CORD and HYBRID CHINOS.
(L-R) Kapil Lakhwara (Consultant, INVISTA), Sasi Kumar (Partner, Smartext) Aamir Akhtar (CEO, Arvind Denim), Rebecca.Y.Li (Commercial Director – Rest of Asia, INVISTA Apparel) and Balachandra Ranga Rao (Partner, Smartext)
INVISTA highlighted the COOLMAX® EcoMade technology which is being introduced to the Indian market in partnership with Arvind. The INVISTA zone also showcased products made by Arvind with all the other INVISTA fibres and technologies. Arvind and INVISTA have been synonymous in the industry for bringing out innovative technologies for the better life of consumers. All Arvind stretch denims are powered by LYCRA® fibre and also include other INVISTA specialty technologies and products like COOLMAX® CORE technology, COOLMAX® ALL SEASON technology, LYCRA® dualFX® technology, LYCRA® SHAPING technology, as well as sustainability related concepts like COOLMAX® EcoMade technology, LYCRA® T400® EcoMade technology and a few more. These products with their strong performance properties provide a set of unique comfort and durability to the garments – a deeply desired feature by the end consumers.
This season, Arvind focused upon its core belief of an indigo inspired lifestyle and shared some services and trend inspiration during the show. There was a pattern making workshop to sensitize the makers on handling stretch fabrics and answering to their queries. This special zone had an exclusive wash trend collection developed by Arvind’s wash consultants Giovanni and Andrea who came from the famed Italian laundry Martelli. Sustainability lies at the core of Arvind’s belief. The wash trend collection was developed at Arvind Denim Lab (ADL) using the most eco-friendly technologies and processes. The zone also featured a sneak peak of Arvind’s Indigo Art Centre which has been working upon creating endless possibilities with Indigo, beyond denims. The show further witnessed industry experts who came together as a panel to discuss how denims have been shaping overtime.
