Birla Cellulose launches Birla Viscose Intellicolor: A groundbreaking solution set to transform the textile industryIn a revolutionary move, Birla Cellulose has unveiled its latest innovation, Birla Viscose – Intellicolor, at the prestigious Bharat Tex event. Birla Cellulose is poised to redefine the landscape of the textile industry with its patented product, addressing a long-standing challenge with conventional reactive dyeing.