Candiani Denim presents to the international market the first jeanswear brand with natural, biodegradable, and elastic fabric ever produced and distributed to date. Coreva Design, will begin with the first of four exclusive capsule collections and enters the Olympus of high-end jeanswear brands starting from the spring summer 2024 season.
The official launch was held at Banner, an exclusive boutique in Via Sant ‘Andrea, Milan, which has always offered a careful selection of brands and important luxury maisons. For the occasion, the Brand Ambassador was present, the American singer-songwriter LP who conquered the international charts with the single “Lost On You”.
Born from Coreva™ technology, patented exclusively worldwide by Candiani Denim, the brand presents exclusive collections in natural and biodegradable stretch denim. Coreva uses the elastic properties of a plant material, obtained from natural rubber, to ensure comfort without having to resort to the use of synthetic yarns. A stretch denim canvas that, by not using plastics, reduces its ecological impact at the end of its life by degrading in less than 4 months instead of 200 or more years. This revolutionary technology is radically changing the entire world of denim production and allows the Italian company, leader in sustainable innovation, to present to the market a brand that evolves the paradigms of an entire sector.
Coreva Design uses fabrics resulting from regenerative farming practices, the most responsible and conscious way of cultivation, which puts the properties and health of the soil first. Its collection consists of three distinctive and dynamic areas, dedicated to leisure, premium denim and ready to wear. Sweatshirts, hoodies, and joggers use an exclusive fabric from the Coreva family that is extremely soft for maximum comfort. In ecru, indigo, grey and terracotta, palettes obtained from unprecedented processes on garments. The world of premium jeans presents a range of models ranging from five pockets to workers, from chinos to denim jackets, to maxi shirts.
The ready-to-wear section is refined and fashionable, with a structured, architectural and design imprint. High-end garments such as cargo miniskirts and tops with maxi pocket, chemise and overcoat.
Alberto Candiani, president, Candiani Denim, stated: “The time has come for Coreva technology to definitively transform itself into a brand to demonstrate the possibility of a complete and scalable circularity. This is how the Coreva Design brand was born, where the word ‘design’ is added to describe the process behind the creation of a durable and quality product, designed from the beginning to respond to the problem of its own ‘end of life.’ The Coreva Design collection is in fact designed not only to express a sophisticated and authentic aesthetic, as well as a unique and natural comfort, but it is engineered to reach the end of life of its garments as far as possible. Coreva Design makes possible its recycling and even a more visionary transformation of the garment into regenerative and compatible by-products in agriculture. To return to the land and grow new crops.”
Coreva Design is a brand designed for a conscious and future-oriented person, destined for the network of department stores in the world of high fashion and advanced jeans. Realities that share this vision and that, in their selection, take into great consideration both aesthetic and ethical aspects, the origin of the garments, the short supply chain and a vertical production process. Coreva Design is a candidate to be the new revolutionary Premium Denim Brand, with a selective distribution in the Italian and international market and an approach to jeans with a clear lifestyle imprint. The executive offices located in the heart of Milan in Piazza Mentana will manage the collaboration of the commercial structure that will develop relations with the wholesale market. The artistic direction of communication counts on the involvement of Matteo Ward with Wråd Design Studio.
Starting from September, a selection of garments is available in preview for customers of Banner, Candiani Denim Store and corevadesign.com.
