The embroidery industry has played a pivotal role in transforming India’s textile sector, and few cities have contributed to this growth as significantly as Surat. Over the past two decades, Surat has emerged as the country’s largest embroidery manufacturing hub, becoming synonymous with innovation, quality, and large-scale production. As the industry continues to embrace advanced automation and high-precision technology, the demand for reliable embroidery devices and accessories has reached unprecedented levels.
Standing at the forefront of this technological evolution is Champion, a globally recognized brand renowned for its innovative embroidery devices, superior engineering, and unwavering commitment to quality. Today, Champion’s journey in India enters an exciting new chapter with the establishment of Champion Device & Material LLP, a strategic venture dedicated to delivering world-class embroidery solutions and strengthening customer support across the country.
The Rise of Surat as India’s Embroidery Capital
The embroidery machinery market in Surat began gaining momentum around the year 2000, marking the beginning of a remarkable transformation in the city’s textile landscape. As computerized embroidery technology became more accessible, manufacturers rapidly adopted advanced machinery to improve productivity, enhance design capabilities, and meet growing domestic and international demand.
Between 2004 and 2008, the industry experienced unprecedented expansion. Demand for computerized embroidery machines increased dramatically, attracting numerous manufacturers and technology providers to the region. During this period, Surat firmly established itself as one of India’s largest embroidery manufacturing clusters, serving textile businesses across the nation and export markets worldwide.
Alongside the rapid growth of embroidery machines came an equally important demand for high-quality embroidery devices and accessories capable of producing intricate designs with greater speed, precision, and consistency.
Champion – A Brand Trusted Worldwide
Among the many companies that entered the embroidery device market, Champion quickly distinguished itself as one of the most trusted and preferred brands. For more than 20 years, Champion has earned the confidence of embroidery manufacturers through its exceptional product quality, reliable performance, durability, and continuous technological innovation.
Originating in China, Champion has evolved into a globally respected manufacturer serving customers across multiple continents. Today, the company’s advanced embroidery devices and accessories are exported to India, Japan, South Korea, Pakistan, Sri Lanka, the United Arab Emirates, the United States, and several European countries, reflecting the brand’s strong international reputation and customer confidence.
Champion’s global success is driven by a state-of-the-art manufacturing facility supported by a dedicated research and development team. Every product is designed and manufactured using advanced production systems, ensuring precision engineering, consistent quality, long operational life, and continuous innovation to meet the changing demands of the textile industry.
Comprehensive Embroidery Device Solutions
Champion manufactures an extensive portfolio of embroidery devices designed to enhance machine capabilities and enable manufacturers to produce intricate, highvalue embroidery with maximum efficiency. The company’s product range includes:
- Single Sequence Device
- Twin Sequence Device
- Cording Device
- All Types of Beads Devices
- Zarkan Device
- Ribbon Device
Among these, the Twin Sequence Four Beads Device and Twin Sequence Five Beads Device have become the industry’s most sought-after solutions. Their ability to deliver higher productivity, precise bead placement, exceptional finishing, and operational efficiency has made them the preferred choice for embroidery manufacturers seeking premium-quality output while maintaining high production volumes.
A Legacy Built on Trust
Champion’s success in India has been strengthened by the dedicated efforts of Mr. Amrutlal Kothiya, who has proudly represented the Champion brand in Surat for many years. Under his leadership, Champion has earned exceptional goodwill and built lasting relationships with embroidery manufacturers throughout the region. His commitment to genuine products, technical expertise, and customer satisfaction has played a significant role in establishing Champion as one of the industry’s most reliable names.
A Powerful Partnership for the Future
To further strengthen Champion’s presence in the Indian market and support the rapidly growing embroidery industry, Champion Device & Material LLP has been established through the collaboration of two highly respected names in the textile machinery business Jupiter Exim, led by Mr. Amrutlal Kothiya and OM Satya Exim Pvt. Ltd., headed by its Director, Mr. Rajesh Gupta.
This strategic partnership combines decades of industry experience, extensive market knowledge, and a shared vision of delivering world-class embroidery technology backed by exceptional customer service. Champion Device & Material LLP is committed to providing genuine Champion products, prompt technical support, readily available spare parts, expert guidance, and complete customer satisfaction, ensuring that embroidery manufacturers receive comprehensive solutions under one roof.
A Grand Beginning in Surat
A major milestone in this journey was achieved on 7 June 2026, when Champion Device & Material LLP proudly inaugurated its new showroom, warehouse, and service centre at Katargam, Surat. The grand inauguration received an overwhelming response from the textile industry, attracting more than 4,000 visitors, including customers, distributors, business associates, textile entrepreneurs, industry leaders, and members of the Champion China team.
The event witnessed enthusiastic participation from guests representing Ahmedabad, Mumbai, Kolkata, Delhi, and several other textile centres across India. The presence of customers who travelled long distances to attend the inauguration reflected the trust and confidence the industry has placed in the Champion brand.
The occasion became even more memorable with the warm welcome extended to Champion China’s General Manager, Mr. Bob, and Director, Ms. Sherry. Their interaction with customers and industry professionals strengthened business relationships and highlighted Champion’s commitment to serving the Indian market with advanced technology and world-class support. The overwhelming response to the inauguration reaffirmed the growing demand for Champion products and marked the beginning of an exciting new phase in the company’s journey in India.
Strengthening Customer Support Across India
Champion Device & Material LLP is more than a distribution company-it is a complete customer support organization dedicated to helping embroidery manufacturers maximize productivity and achieve long-term success.
The Surat facility has been developed as a comprehensive service hub offering:
- Product demonstrations
- Technical consultations
- Genuine Champion devices and accessories
- Spare parts availability
- Professional service support
- Customer training and technical guidance
This integrated approach ensures faster response times, improved operational efficiency, and reliable after-sales support for customers across India’s embroidery industry.
Expanding Through Authorized Franchise Partners
As part of its long-term growth strategy, Champion Device & Material LLP has announced plans to establish a nationwide network of authorized franchise partners across India’s major embroidery clusters. This expansion will enable the company to provide faster product availability, localized technical support, improved customer service, and stronger relationships with embroidery manufacturers throughout the country.
By bringing Champion’s global technology closer to customers, the company aims to create a stronger service network while contributing to the continued growth and modernization of India’s embroidery industry.
Shaping the Future of Embroidery Technology
With a strong global heritage, advanced manufacturing capabilities, trusted partnerships, and a customer-first philosophy, Champion Device & Material LLP is well-positioned to become India’s leading provider of embroidery devices and accessories.
As the embroidery industry continues to evolve with increasing automation, precision, and demand for premium-quality designs, Champion remains committed to introducing innovative technologies that enhance productivity, improve efficiency, and create new opportunities for textile manufacturers.
Driven by excellence, powered by innovation, and strengthened by trusted partnerships, Champion Device & Material LLP looks forward to building a brighter future for India’s embroidery industry-delivering world-class products, dependable service, and lasting value to every customer.
