For the fourth consecutive edition held in Milan, Denim Première Vision, an event organized by GL events’ fashion division, delivered two exceptional days: with nearly 2,100 international professionals, over 80 exhibitors and 16 brands, the quality of both the offer and the visitors captivated all participants eager to explore the Fall-Winter 26-27 trends.
Fabio Adami Dalla Val, Show Manager of Denim Première Vision, stated: “This edition of Denim Première Vision brought together major players from the denim industry and offered an exceptionally high-quality selection, showcasing the best manufacturers from Italy, Japan, Turkey, and Morocco… The show’s success confirms our ambition to make it a premium and demanding event, centered on business development opportunities for the community.”
Key Figures
• Nearly 2,100 international professionals representing more than 1,000 companies gathered in Milan
• Over 80 exhibitors from Italy, Turkey, Japan, Morocco, the United States, China, France, and more, presented their latest developments
• 16 brands showcased their finished products in the Fashion District
• A Trend Forum focused on Hybrid Denim
• A program of 8 conferences led by expert and renowned denim speakers
• A Pitch stage featuring 12 presentations from exhibitors
• An audience of over 450 participants attended the conferences and pitches
Innovation at the Heart of Denim Pv
The show spotlighted recent denim innovations through a pitch stage fully focused on the industry’s future — one of the most cutting-edge sectors of the textile world. Visitors discovered, among others, DyeMate’s new responsible dyeing methods, as well as RUDOLF’s latest advances in dry denim washing using a fully biodegradable bio-abrasive made from food waste.
For the first time at the show, the Moroccan Association of Textile and Apparel Industries (AMITH) highlighted the modernization of Morocco’s textile industry and its particularly strategic role in a rapidly evolving global landscape. With a skilled and fully integrated workforce and proximity to Europe, Morocco offers international brands a high-quality, sustainable, and cost-effective sourcing solution.
As part of the show, the Leonardo da Vinci Museum of Science and Technology hosted a fashion show by Bangladeshi Pioneer Denim, attending for the third consecutive time and recognized as a strategic player in the denim industry. A networking cocktail, in the presence of Adriano Goldschmied, sparked significant business exchanges among participants.
Strong and Exclusive Ties with Italian Stakeholders
With about 60% of visitors coming from Italy, Denim Première Vision extended beyond the walls of Superstudio Più and strengthened its deep ties with Italian partners by creating value, fostering networking opportunities, and generating original content that celebrates excellence across the denim supply chain.
In partnership with long-time collaborator Officina39, Denim Première Vision organized an exclusive media experience highlighting sustainable Italian excellence. The program included a guided visit of Officina39’s showroom and lab in Biella by CEO Andrea Venier, followed by a lunch at Cittadellarte – Fondazione Pistoletto, concluded with a private tour alongside the foundation’s leadership.
In April, the RUDOLF HUB 1922 hosted the F.U.T.U.R.E. dinner, an exclusive event created with Première Vision that brought together, for one special evening, key players from the fashion and textile supply chain—ranging from industry leaders to the most innovative brands, along with academic representatives.
At the heart of these events: rich and inspiring exchanges blending industrial innovation, artistic vision, and development challenges, aiming to strengthen the close ties among denim stakeholders and reaffirm the importance of dialogue and collaboration to support and promote the industry.
They Were at Denim PV
7 For All Mankind – Acne – Ami Paris – Amiri – Angels Jeans – Armed Angels – Ba&Sh – Balenciaga – Barmas – Beaumanoir – Bellerose – Bershka – Bestseller – Blue Of A Kind – Bonobo – Bottega Veneta – Brave Kids – Briglia 1949 – Canali – Chanel – Christian Dior – Cigala’s – Closed – Conbipel – Corneliani – Diesel – Dolce & Gabbana – Dondup – Drykorn – Dsquared2 – Entre Amis – Ermanno Scervino – Ermenegildo Zegna – Ferrari – Fiorucci – Fracomina – Freeman T Porter – Gaudi Trade – Gas – Gianni Versace – Giorgio Armani – Guess – High – Hiut Denim – Holy Fashion Group – Hugo Boss – Iber – Imperial – Inditex – Jacob Cohen – Jeckerson – Kering – Lefties – Levi’s – Liu Jo – Loewe – Louis Vuitton – Lpp – Mac Jeans – Maison Kitsune – Marc Cain – Massimo Dutti – Max Mara – Miroglio Fashion – Missoni – Moncler – Moorer – Msgm – Next – Nudie Jeans – Off White – Okaidi – Ottod’ame – Ovs – Ozak Tekstil – Par.Co Denim – Penny Black / Max & Co / Marella – Pepe Jeans – Ports 1961 – Reign – Replay – Rethread – Roy Roger’s – Scotch&Soda – S Oliver – Shaft – Stella Mccartney – Stradivarius – The Row – Tramarossa – Trussardi – Vans – Versace – Vivienne Westwood – Yves Saint Laurent.
