This season, we’re moving away from the really artificial elements we saw in past seasons. Now we’re looking for simplicity, quality, craftsmanship, and well-made products. The aim is to bring out the beauty of the fabric and color, through interesting textures, or the quality of the design and manufacturing. For next summer, we’re moving away from the familiar jeanswear look, focusing our research on colorways with soft or jarring contrasts. The material is becoming increasingly important and is now central to the design. We’re focusing on the origins of the material, with a preference for locally sourced products. For comfort, we look to new recycled cellulosics, and biobased or recycled alternatives.
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