In digital textile printing, the negotiation of ink prices is in the spotlight of many customers. As this consumable represents a significant part of the variable production costs in textile printing, it also has a relevant impact on the customers’ business models. Ink prices, especially for reactive inks, have fallen sharply in recent years but have reached rock-bottom levels in 2019. Without compromising the quality level of the inks (color strengths, dye quality, etc.), market experts do expect stabilization of the current ink price levels.