In another step towards global supply chain transparency, FibreTrace® has been awarded a European patent for “Photon Marker System in Fiber Material”. The patent – EP3538692 – represents another step forward for FibreTrace® in pioneering a completely traceable and transparent era of sustainable textiles, combining physical and digital traceability with the power of authentication.
The ever-increasing conversation around digitalisation and transparency in every aspect of the textile supply chain has forced brands to recognise the need to accelerate their own development of transparent solutions to ensure they remain at the forefront of sustainability.
“It’s encouraging to see the rapid pace that the global fashion and interiors industries are moving towards completely transparent and traceable solutions. Finalising the European Patent for FibreTrace® is recognition for the hard work, research and development of our team which provides brands and manufacturers full confidence in the origin of fibre and integrity in their claims,” said Danielle Statham, Co-Founder of FibreTrace®.
FibreTrace® received its US Patent – US Patent 10,247,667 B2 – issued for the ‘Photon Markers in Fibre Materials’ on April 2, 2019.
Transparency is essential in understanding the full supply chain, identifying areas of issue, holding brands accountable and inciting change. FibreTrace® offers reliable and trusted data that allows both brands and consumers to understand the true social and environmental impact of their products as it moves throughout the global supply chain.
“Consumers want the ability to make informed choices when it comes to their purchases. The continued growth of technology patents allows solutions like FibreTrace® to offer brands real change with global impact,” said Shannon Mercer, CEO of FibreTrace®.
A survey conducted by Mckinsey (2020) revealed that 57% of UK and German consumers have already made significant changes to their lifestyles to reduce their environmental impact with 65% making a commitment to purchase more durable fashion items. Receiving the European patent is an opportunity for FibreTrace® to accelerate traceability efforts across the global fashion and textiles industry and ensure brands are being held accountable for their sustainability claims.