Gap Inc., a leading global retailer offering clothing, accessories, and personal care products, has announced the appointment of Neil Fiske as President and Chief Executive Officer of Gap brand, effective June 20, 2018. Fiske will serve on the company’s senior leadership team, reporting to Art Peck, current President and Chief Executive Officer of Gap Inc. Fiske has 20 years of brand building and turnaround experience in speciality retailing. Most recently, he served as Chief Executive Officer at Billabong International, where he restored the flagship Billabong brand to a position of market leadership and multi-year share growth. Prior to that, Fiske spent five years as President and Chief Executive Officer at Eddie Bauer, repositioning the company to focus on its heritage as America’s original outdoor outfitter. Fiske was also Chief Executive Officer at Bath and Body Works, where he led a complete brand transformation, reversing a multi-year trend of negative comp store sales. Fiske began his career at Boston Consulting Group, focused on consumer goods and retail. He graduated from Harvard Business School with a MBA and received a B.A. in political economy from Williams College.
