Go Colors, the women’s bottom wear brand from Go Fashion India Ltd has entered the international markets with the launch of its first store in the city of Dubai, UAE. For its UAE expansion, Go Colors has partnered with Apparel Group, one of the region’s leading retail conglomerates.
The new store located in Silicon Central Mall will house the brand’s curated product selection, including leggings, denims, trousers, joggers, and other bottom wear essentials.
Commenting on the launch, Gautam Saraogi, CEO of Go Fashion in a statement said, “This is a significant step for us as we expand outside India for the first time. Dubai is a diverse and dynamic market, and we’re excited to bring our range to customers here in partnership with Apparel Group, whose retail expertise and strong presence in the region make them an ideal partner for this milestone.”
Neeraj Teckchandani, CEO of Apparel Group added, “At Apparel Group, we take pride in identifying and nurturing promising brands with strong potential. We’re excited to welcome Go Colors into our retail ecosystem and look forward to driving their growth across the Middle East.”
Go Colors has a strong presence across India with a wide network of over 750 exclusive brand stores.
