ISPO Munich, the world’s largest sports trade show concluded recently. The snowy setting boosted interest in winter sports products and filled the corridors during the four-day event. In addition to the latest winter sports equipment, the 2,801 companies at the fair showcased innovations and trends in the areas of outdoor and health & fitness. The focal point was the increasing digitalisation of the sporting goods industry, a topic that was explored in the new format ISPO Digitize.