Kelheim Fibres – a Germany-based viscose speciality fibres manufacturer – has announced to partner with TextileGenesis, a traceability platform that creates transparency from fibre-to-retail chain.
“Our wood-based fibres are an environmentally friendly basis for sustainable textiles – it’s just that consumers often don’t know what’s behind their garments. But they need to know it’s in their hands to minimise the ecological footprint of the textile industry. Transparency and traceability are the foundation that enables consumers to make informed decisions,” commented Dr. Marina Crnoja-Cosic, Director New Business Development at Kelheim Fibres.
TextileGenesis uses blockchain technology to track and verify the use of sustainable fibres all the way from fibre to garment. A digital fibre coin ensures transparency and reliability throughout the entire production line and beyond.
Amit Gautam, Founder & CEO at TexileGenesis, mentioned, “Fashion and textile value chain is undergoing major transformation driven by sustainable materials, shifting consumer demand for sustainable products, and increasingly stringent regulations on transparency. Great to see Kelheim moving the industry forward by actively participating in the traceability journey.”