Lenzing expands pioneering Lenzing E-Branding Service to the VEOCEL™ brand in a world-first Lenzing is launching a nonwoven industry premiere with the introduction of E-branding service for certification and licensing service to the VEOCEL™ brand in an industry first move to elevate supply chain transparency for nonwoven fibres. The Lenzing E-Branding Service provides the VEOCEL™ brand’s expanding network of partners with a platform designed to increase the value of products by showcasing the use of sustainable, high-quality and ethically sourced materials. Designed from the ground up to make the VEOCEL™ certification process simple, the Lenzing E-Branding Service creates peace of mind for all VEOCEL™ brand partners, allowing producers, retailers and brand owners from hygiene, beauty and home care products, to certify their use of VEOCEL™ branded fibers and develop co-branding campaigns that improve the value of their products. Lenzing E-Branding Service elevates VEOCEL™’s industry-leading reputation.