Creating differentiation in the denim market can be a real challenge. But, innovative technologies like LYCRA® FREEF!T® can help brands and retailers push the boundaries of design and develop stand-out products that customers want. OVS, a leading fashion retailer, chose to incorporate LYCRA® FREEF!T® technology into their newest denim offering, the Super-Skinny-Fit stretch jean.
The ultra-skinny jeans that feature LYCRA® FREEF!T® technology offer multiple benefits. They are soft to the touch, have easy, comfortable stretch and excellent recovery wash-after-wash. This pair of jeans offer a balance of style, great fit and comfort – comfortable enough for every day wear. The Super-Skinny-Fit jeans are available in solid white and light denim blue.
LYCRA® FREEF!T® technology enables the production of stretch denim with a much lower compression force than normal stretch denim. In turn, this offers the wearer more freedom to move and a more comfortable fit and wear. For the manufacturer, it also offers the added bonus of a wider fit window.