The Blue Jeans Go GreenTM programme by Cotton Incorporated emphasises the advantages of textile recycling initiativesAmerica Recycles Day on Nov. 15 reminds Americans the importance of promoting recycling, and Cotton Incorporated celebrates year-round by giving old denim a new purpose and circular life while keeping them out of landfills. Cotton’s Blue Jeans Go Green™ denim recycling program closes the loop on textile waste by reusing denim made from cotton and recycling well-loved pieces. Since the program’s inception in 2006, over 2,290 tons of denim have been diverted from landfills.