On June 4th and 5th, Blossom Première Vision — the event by GL events’ Fashion division dedicated to pre-collections for luxury and high-end fashion houses — unveiled the first trends for the AW26-27 season, at a time of strategic importance for the luxury industry.
Nearly 80 exhibitors gathered at the Carreau du Temple over two days, marking the return of Blossom PV’s spring edition. More than 1,000 professionals attended this rendezvous. The outstanding quality of both the visitors and the offer confirmed the relevance of this second June edition, as the sector navigates through profound transformations. The most prestigious fashion houses walked the aisles of the show and encountered exceptional creators.
Key Figures
• Over 1,000 participants explored the FW26-27 collections
• 80 exhibitors, with 87% from Italy and France
• 4 creative universes: fabrics, leather, accessories et know-how
A strategic business driver for luxury
The luxury market is facing uncertainty in a broader context of slowdown. Amid shifting benchmarks, it must reinvent itself and rethink its development strategies in a period of major transformation for the fashion industry as a whole. In this environment, pre-collections are more than ever a key driver of development for luxury houses.
To support this imperative, a new targeted business meeting service was introduced, allowing exhibitors and visitors to connect prior to the event, organize their meeting agendas, and expand their professional networks.
A fashion forum designed for the industry
Première Vision supports the sector within the textile and material sourcing calendar of major fashion houses. To further strengthen this support and remain closely aligned with their needs and expectations, the event hosted for the first time a Trend Forum — an opportunity to preview AW26-27’s creative developments.
Cosy Drapes, Emblematic Know-How, Embellished Surfaces, and Silvery Sheens were spotlighted in a dedicated fashion area, revealing the first nuances of the upcoming season. This firmly positioned Blossom PV as a true laboratory of inspiration and exploration for prestigious houses.
The full reveal of the season’s color range and trend directions will take place at Première Vision Paris, from September 16 to 18 at Paris Nord Villepinte.
These brands attended Blossom Première Vision
Agnes B Alexander Mcqueen Ami Paris Apc Azzedine Alaia Balenciaga Balmain Camille Fournet Carven Celine Chanel Chloe Christian Dior Christian Louboutin Christine Phung Comme Des Garcons Courreges Dice Kayek Dries Van Noten Elsa Schiaparelli Falguni Shane Peacock Fursac Giorgio Armani Givenchy Gucci Hermes Hugo Boss Isabel Marant Jacquemus Jean Paul Gaultier Kenzo Kering Lacoste Lanvin Lemaire Leonard Loewe Longchamp Louis Vuitton Ludovic De Saint Sernin Lvmh Maison Kitsune Maison Michel Manolo Blahkin Max Mara Olivier Theyskens Paco Rabanne Patou Paul And Joe Renoma Stella Mc Cartney Stouls Tod’s Vanessa Bruno Vivienne Westwood Yves Saint Laurent Zuhair Murad.
