Inc, the world’s largest e-commerce company, to provide its platform soon for Tirupur knitwear manufacturers to promote their brands and reach customers. As only a few companies here have succeeded in reaching to customers directly, that is in business to consumer-b2c market. Only big players who could afford the cost of networking were able to promote their own brands. But with the help of e-commerce companies, even small manufacturers could promote their goods. The partnership with Amazon, and also Flipkart, another e-commerce player who earlier had approached Tirupur exporters’ association, would provide equal ground to all manufacturers to grow in b2c market, said President of TEA, Raja M Shanmugham.